ON THE FLY

A Mobile Location for The Wing 

A concept created for the fast-growing, Manhattan born, community space for women The Wing, "On the Fly" is a look at what a mobile space for the women's club might look like.

Inspired by their interest in feminist issues, the mobile location was designed with creating a safe space for women at rallies in mind. Click through the gallery below to see interior renders, and scroll down the page to see the correlating social media strategy.

BUS AMENITIES

INTERIOR

Presentation Room

Presentation Room

The section of the bus where speakers will be able to talk to a small group, play films, or just chill.

Workspace

Workspace

Since The Wing functions as a co-working space as well, I felt it was imperative the bus to also have a space for relaxed working.

Photobooth & Glam Bar

Photobooth & Glam Bar

To add value to the Wing Woman's time on the bus, a photobooth similar to the one at their Dumbo location, and Glam Bar were necessary.

Glam Bar

Glam Bar

The addition of a glam room creates opportunity for future events, and a fun space for women to hangout.

Retail Space

Retail Space

The Wing's increased popularity is largely due to their want-worthy feminist merchandise. Due to this, adding a selling point for the mobile location was a must/

Second Floor View

Second Floor View

When designing a mobile space for The Wing, I paid heavy attention to their current interiors ensuring an on-brand extension.

Stair Case

Stair Case

A double decker bus was a must, Wing Women will flock to this mobile space and we need to hold as much of them as possible.

Workspace

Workspace

Since The Wing functions as a co-working space as well, I felt it was imperative the bus to also have a space for relaxed working.

Bathroom

Bathroom

Initially inspired for creating a safe space at Women's Marches, I knew a bathroom was a need, not a want, for this space.

Kitchenette

Kitchenette

A "kitchenette" version of The Wing's branded cafe "The Perch," was imperative, we know fighting the patriarchy gets Wing Women hungry!

FIRST FLOOR

SECOND FLOOR

SOCIAL STRATEGY

© 2020 by SAVANNAH NEWMAN / savannahdion@gmail.com

INSTAGRAM STORY GRAPHICS